Brand Sense The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated ne
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| Title | : | Brand Sense |
| Author | : | |
| Rating | : | 4.68 (630 Votes) |
| Asin | : | 0749460571 |
| Format Type | : | Paperback |
| Number of Pages | : | 190 Pages |
| Publish Date | : | 2012-11-05 |
| Genre | : |
Editorial : "Breezily written and easy to read, with useful chapter summaries and action lists." Management Today "Once again, Lindstrom has delivered an outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." The Marketer "An outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." The Marketer "Effortlessly explains why certain brand images work and others fall flat. Advertisers take note." Easy Jet "Lindstrom's at his best pulling us in with so many fascinating historical titbits that it's worth the read alone for the cocktail-party icebreakersLindstrom's ideaslike any good brand, are sexy, smartly packaged, and sure to spark debate." Fast Company "A stand-out original among the avalanche of me-too branding publications on the market." Director "Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of "Brand Sense", Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new d
The book warns us to read the label before buying, but there is never a simple list of chemicals to consult when you look at a label. I was disappointed with the book because the recipes were not fully illustrated with color photos. QUITE THE CONTRARY! HE STOOD BY US THROUGH THICK AND THIN, ALWAYS EAGER TO ATTRIBUTE SUCCESSES TO US AND ACCEPT FOR HIMSELF THE FULL RESPONSIBILITY FOR FAILURE"
Truman's favorite author was Mark Twain and he "kept a framed copy of his favorite Twain quote on his desk in the oval office: "ALWAYS DO RIGHT! THIS WILL GRATIFY SOME PEOPLE AND ASTONISH THE REST."
You will definitely be astonished by this book!. He's an extremely good-looking man and fun to be around. I could be wrong, but some of this seems sloppy to me. That said, this book is a "must read" for any ship modeler wanting to get into POF model ship building. Besides treatment of culture and music, broad and narrow, the book includes much about performance, especially on the pi
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